Rogers - Mission & Customer Commitment
“Our goal is to bring you the latest technology and services that are designed for you, offer you choice and meet your high expectations.”
“Our goal is to bring you the latest technology and services that are designed for you, offer you choice and meet your high expectations.”
Before I do the research of Rogers, I didn’t know that Rogers truly offer so many various kinds of service. As the Canada’s largest communications company in Canada, Rogers Communications Inc. provides three main lines of business: Wireless, Cable, and Media. All of these three services contain the major proportion at the fields. How does Rogers’ strategic management to maintain their business among fierce competitors?
At Roger’s official website, they explain their attitude on customer service: “Our goal is to bring you the latest technology and services that are designed for you, offer you choice and meet your high expectations.” They think that the most significant concern on customer service is to improve their customers’ experience because they count on their long-term investment to enhance their systems, operations, and processes to better meet the customers’ requirements.
They have concluded the Rogers Customer Commitment to express their aspiration to continuously improve. The following are Rogers’ Customer Commitment:
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· We stand behind our products.
· We listen. And we empower our people to help you.
· We give you more choices.
· We help you understand your purchase.
· We put innovation to work for you.
· We keep you connected.
· We will protect your information.
· We believe in doing the right thing.
I think it is a good idea for a big enterprise to make commitment with their customers. At the period of information technology, customers are not standing at the inferior position anymore. Instead, customers are smart and knowledgeable. A successful business is not only to create more customers, but also maintain good customers’ relationship. At this point, maybe their commitment to customers is one of Roger’s strategic management to sustain their competitive advantages to those of its competitors.
Posted by Ya Ting Chang(488338)
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