About Bell

Conclusion for Bell Canada

Bell Canada is a Canadian telecommunication company. The company has subsidiaries such as Bell Aliant, Northwestel, Telebec, and Northern Tel. "It is the incumbent local exchange carrier for telephone services in most of Canada east of Manitoba and in the northern territories, and a leading competitive local exchange carrier (CLEC) in the western provinces". Bell's major competitor is Rogers Communications.


Bell's mission is to commit to delight their customers with products, services and customer support. Moreover, Bell promises to "strive clear description of rates, charges, terms and conditions for the services".
Bell's CSR strategies are focus, implementation and bedget. The company's CSR focus is social investment, environment and community investment. They also have a better link between environmental and social initiatives. Bell Canada's own projects, sponsoring, research, and innovation are their CST implemetations. Their CSR strategy "is standardised and is integrated into company product, corporate positioning, communication, company strategy, and company operations".


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Posted by: Erin Qian Yu (512110)