SWOT Analysis for Bell Canada

Bell's SWOT Analysis from Company-C

Carolina Dasilva (510077)

Hui Lian Lin (473915)

Qian Yu (512110)

Thao Tran (485521)

Ya Ting Chang (488338)

SWOT analysis is an effective strategic planning tool for the development of a marketing plan. The internal aspects can be classified as strength (S) and weakness (W), while the external factors include opportunities (O) and threat (T). A SWOT analysis can help an organization accomplish its business goal by building on its strengths, correcting its weaknesses, capitalizing on any opportunities and avoiding potential threats. Bell’s strengths, weakness, opportunities and threats are listed in order below.       

Strengths

• Strong Brand Image
• Variety of Products and Services
• Price Competition

Weaknesses

• Serving Quality on the First-line Customer Service
• Commitment customers to the company:
• Customer Service procedure

Opportunities

• Low Penetration Rate Allows for Continued Growth
• Strategic Alliances with Telus
• Constant Technological Upgrades

Threats

• Strong Competition
• Hacking Risks
• Regulating by CRTC