Project 1: Bell Canada--Vision

Posted by Huilian Lin (000473915)

Bell’s Vision Statement

An organization’s Hierarchy of Goals contains: departmental objectives and goals, strategic objectives, mission, and organizational vision.

A company’s vision is at the starting point for articulating a company’s hierarchy of goals. It is a broad and overall picture of what the organization wants to be. The vision statement usually concentrates on the future and states what the company stands for, what it believes in and why it exists. An organization’s vision states what the core spirit of the company is for its sustainable operation, and serves to point the direction of where the organization wishes to go. (Dess, 2009)

Bell Canada’s vision statement is “To contribute to the well-being of society by enabling responsible economic growth, connecting communities and safeguarding the environment.” (Bell Canada, 2010)

Bell has built the Guiding Principles for its sustainability in which it concentrates on develop leading-edge telecommunications services, deliver strong and sustained economic performance, maintain solid governance principles and manage business with transparency and integrity, and identify the opportunity to create benefits for society and company.