Project 1: Bell’s Mission Statements

Bell’s Mission Statements  --Posted by Huilian lin (000473915)

A company’s mission is at the second level of the company’s hierarchy of goals. According to Gregory Dess (2009), a mission statement indicates what an organization wants to do, what to accomplish, and how to achieve its vision. “This includes providing specific avenues that will direct the organization’s efforts and identifying key partners, markets, and services that will make it happen.”

An effective mission statement should demonstrate nine essential characteristics which are customers, products or services, geographic markets, technology, concern for survival, growth, and profitability, philosophy, public image, employees, and distinctive competence. Bell Canada’s mission statements will be examined by these nine components in the following part.

The following is the original mission statements of Bell Canada:

“Delight. Yes, delight. Simply put, that’s our mission: To delight you with the products, services and customer support that we provide to you every day.

It’s more than just talk. It comes with a commitment. Here it is: 

• We will bring you outstanding products and services that can help you in your daily life; 
• We will strive to provide you with the products and services that you want; 
• We will remember that technology can be fun, and excite you with creative and useful new product innovations; 
• We will strive to ensure that pricing information is presented clearly;
• We will be helpful and courteous in your dealings with us;
• We will strive to be accessible to you through the medium of your choice, whether it be online, in-store or by phone. ”(Bell Canada, 2010)

Project 1: Bell Canada--Vision

Posted by Huilian Lin (000473915)

Bell’s Vision Statement

An organization’s Hierarchy of Goals contains: departmental objectives and goals, strategic objectives, mission, and organizational vision.

A company’s vision is at the starting point for articulating a company’s hierarchy of goals. It is a broad and overall picture of what the organization wants to be. The vision statement usually concentrates on the future and states what the company stands for, what it believes in and why it exists. An organization’s vision states what the core spirit of the company is for its sustainable operation, and serves to point the direction of where the organization wishes to go. (Dess, 2009)

Bell Canada’s vision statement is “To contribute to the well-being of society by enabling responsible economic growth, connecting communities and safeguarding the environment.” (Bell Canada, 2010)

Bell has built the Guiding Principles for its sustainability in which it concentrates on develop leading-edge telecommunications services, deliver strong and sustained economic performance, maintain solid governance principles and manage business with transparency and integrity, and identify the opportunity to create benefits for society and company.

Sustainability

Posted by Huilian Lin (000473915)

Shaw Sustainability- Shaw reduces, reuses, and recycles – Similar to the other two companies they saved more than 760 000 sheets of a paper a year by providing e-billing to their customers, they have recycled 928 tonnes of waste which includes paper plastic and items in warehouse including metal and wood. They also reuse and resell 70 percent of their electronic items like modems, digital PVR and receivers’ with a partnership. Shaw has also participated in Earth Hour by shutting off their non-essential building lights and signs which reduced their gas emission by 250 lbs

TELUS Sustainability – TELUS has various Environmental recognition and awards for sustainability, they have awards in Global 100 Most Sustainable Companies in the World, TELUS has been working to reduce paper consumption since year 2001. Some highlights of the paper initiative have been reduced paper consumption in 2009 by 15 million sheets of paper, planted 128000 trees and recycled over 2.6 million kilograms of paper in 2009. They also have a handset recycling program. With TELUS real estate they have spent around a million dollars in the last years to improve the energy efficiency of their network buildings. TELUS has also purchased Renewable Energy Certificates in Alberta.

Apple. Apple has worked on every year to reduce their total carbon footprint, also with manufacturing they have been lowering there total greenhouse gas emissions. They find new ways to transport their products which also reduced greenhouse gas emissions such as smaller packaging. When Apple products come to an end in the products life they recycle everything they can.

Rogers Sustainability- Rogers have completed a carbon footprint assessment and identified opportunities they can reduce the footprint, having annual employment engagement survey, providing compensation for employees. Similar to TELUS, Rogers also is trying to reduce their paper consumption. Other highlights are recycling cell phones, awards in a winning workplace.