Bell’s Mission Statements --Posted by Huilian lin (000473915)
A company’s mission is at the second level of the company’s hierarchy of goals. According to Gregory Dess (2009), a mission statement indicates what an organization wants to do, what to accomplish, and how to achieve its vision. “This includes providing specific avenues that will direct the organization’s efforts and identifying key partners, markets, and services that will make it happen.”
An effective mission statement should demonstrate nine essential characteristics which are customers, products or services, geographic markets, technology, concern for survival, growth, and profitability, philosophy, public image, employees, and distinctive competence. Bell Canada’s mission statements will be examined by these nine components in the following part.
The following is the original mission statements of Bell Canada:
“Delight. Yes, delight. Simply put, that’s our mission: To delight you with the products, services and customer support that we provide to you every day.
It’s more than just talk. It comes with a commitment. Here it is:
- We will bring you outstanding products and services that can help you in your daily life;
- We will strive to provide you with the products and services that you want;
- We will remember that technology can be fun, and excite you with creative and useful new product innovations;
- We will strive to ensure that pricing information is presented clearly;
- We will be helpful and courteous in your dealings with us;
- We will strive to be accessible to you through the medium of your choice, whether it be online, in-store or by phone. ”(Bell Canada, 2010)