“To provide its customers with high-quality entertainment, information and communications services, utilizing a variety of distribution technologies.”
Shaw is Canada’s largest broadband service company. They primarily provide cable, internet, and satellite services. Their mission statement is “to provide its customers with high-quality entertainment, information and communications services, utilizing a variety of distribution technologies.” For them, quality is the first priority they want to promise their customers.
It is a good mission because the best way to maintain long-term customers’ relationship can be offering their best quality communication service and technology for customers. Besides their control on quality, they also provide “customer care” on website for different requirements from customers. The specialty is that they have an “Online Customer Care” that customers can get 24 hours technical support for every single day. With a secure and convenient access approach, I think it is a good way to satisfy customers at the first time.
Posted by Erin Qian Yu (512110)
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