Rogers – Vision and Strategy

“Contributing to Our Community, Economy, and Society in a Meaningful Way.”

  
An organization’s Hierarchy of Goals contains: departmental objectives and goals, strategic objectives, mission, and organizational vision. The company vision is at the starting point for articulating a company’s hierarchy of goals. It is usually described as a goal that is “massively inspiring, overarching, and long-term.”

An organization’s vision states what the core spirit of the company is for its sustainable operation, and serves to point the direction of where the organization wishes to go.  Obviously, Rogers puts their organization’s vision at the point of their strong corporate citizenship- their Corporate Social Responsibility (CSR).

On their website, they expect to be a good organization contributing to their employers, customers, shareholders, and the neighborhoods in the communities. They are seeking ways to be a better citizen in the business world. They believe that besides the business, there is no exception for them to learn and grow their corporate social responsibility. Therefore, they keep on “strengthening their CSR practices and adopting a more rigorous and systematic approach” in order to carry out their CSR. In addition, they also believe that the basis of CSR is also to do what they should do the best, that is, to increase great value to their customers’ lives through their various product services. 

Currently, their key Corporate Social Responsibility priorities and themes include:

·   Customer transparency.

·   Product stewardship.

·   Employee relations.

·   Community Investment.

·   Climate change and energy use.

·   Ethical supply chain.

I thought a company’s vision seems to be a far-away or unreachable wish that it takes a long time for the company to accomplish. However, the true is that a vision statement can be simple as that, when the vision equals the CSR. Maybe at some points, it is a long and difficult way for a big enterprise to complete their social responsibility that satisfies every person in the communities. It is good that Rogers has the consciousness of social responsibility to contribute and feedback to the community, economy, and society in a meaningful way.

Read more on http://your.rogers.com/aboutrogers/CSR/bigpicture/visionstrategy.asp

Posted by Ya Ting Chang